Lovelock, Christopher.
Services marketing / Christopher Lovelock. - 6th ed. - Upper Saddle River, NJ : Prentice Hall, 2006. - 672 p. ; 28 cm. - 6th edition. . - 6th edition. .
Hardcover.
Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.
0131875523 $184.00 9780131875524
Business/Economics.
Careers & Success.
Marketing Management.
Service Industries (Economic Aspects)
Sales & marketing.
Sales & marketing management.
Textbooks.
Business & Economics.
Industries - Service Industries.
Management.
Marketing.
Professions.
Service industries.
Business & Economics / Marketing / General.
Marketing - General.
Customer services - Marketing.
Marketing - Management.
Professions - Marketing.
Service industries - Marketing.
658.8
Services marketing / Christopher Lovelock. - 6th ed. - Upper Saddle River, NJ : Prentice Hall, 2006. - 672 p. ; 28 cm. - 6th edition. . - 6th edition. .
Hardcover.
Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.
0131875523 $184.00 9780131875524
Business/Economics.
Careers & Success.
Marketing Management.
Service Industries (Economic Aspects)
Sales & marketing.
Sales & marketing management.
Textbooks.
Business & Economics.
Industries - Service Industries.
Management.
Marketing.
Professions.
Service industries.
Business & Economics / Marketing / General.
Marketing - General.
Customer services - Marketing.
Marketing - Management.
Professions - Marketing.
Service industries - Marketing.
658.8