Mentzer, John T.
Sales forecasting management : understanding the techniques, systems, and management of the sales forecasting process / John T. Mentzer & Carol C. Bienstock. - Thousand Oaks : Sage Publications, c1998. - xiv, 274 p. : ill. ; 23 cm. + 1 computer disk (3 1/2 in.)
Includes bibliographical references and index.
System requirements for accompanying computer disk: IBM PC or compatible system; Multicaster.
0761908234 0761908226
97033746
Sales forecasting--Management.
Marketing research--Management.
HF5415.2 / .M393 1998
658.8/18
Sales forecasting management : understanding the techniques, systems, and management of the sales forecasting process / John T. Mentzer & Carol C. Bienstock. - Thousand Oaks : Sage Publications, c1998. - xiv, 274 p. : ill. ; 23 cm. + 1 computer disk (3 1/2 in.)
Includes bibliographical references and index.
System requirements for accompanying computer disk: IBM PC or compatible system; Multicaster.
0761908234 0761908226
97033746
Sales forecasting--Management.
Marketing research--Management.
HF5415.2 / .M393 1998
658.8/18