Beard, Mike.
Running a public relations department / Mike Beard. - 2nd ed. - London : Kogan Page, 2001. - xii, 160 p. ; 24 cm.
"Institute of Public Relations" Previous ed.: 1995. Published in association with the Institute of Public Relations.
Includes index.
1. Managing for reputation -- 2. Areas of activity -- 3. Project management techniques -- 4. Managing programme elements -- 5. The departmental plan -- 6. Managing your budgets -- 7. Delivering value for money -- 8. Creating your team -- 9. Managing the team -- 10. Managing internal relationships -- 11. The public relations manual -- 12. Managing external relationships -- 13. General administration -- 14. Working with public relations consultancies -- 15. Managing your own career -- App. Public relations education and training matrix.
0749434244
Public relations--Management.
HD 59 / .B43 2008
659.2 659.2 659.2
Running a public relations department / Mike Beard. - 2nd ed. - London : Kogan Page, 2001. - xii, 160 p. ; 24 cm.
"Institute of Public Relations" Previous ed.: 1995. Published in association with the Institute of Public Relations.
Includes index.
1. Managing for reputation -- 2. Areas of activity -- 3. Project management techniques -- 4. Managing programme elements -- 5. The departmental plan -- 6. Managing your budgets -- 7. Delivering value for money -- 8. Creating your team -- 9. Managing the team -- 10. Managing internal relationships -- 11. The public relations manual -- 12. Managing external relationships -- 13. General administration -- 14. Working with public relations consultancies -- 15. Managing your own career -- App. Public relations education and training matrix.
0749434244
Public relations--Management.
HD 59 / .B43 2008
659.2 659.2 659.2