Palmer, Adrian, 1955-
Principles of services marketing / Adrian Palmer. - 3rd ed. - London ; New York : McGraw-Hill, c1998. - x, 371 p. : ill. ; 25 cm.
Includes bibliographical references (p. 355-363) and index.
0077094387 0077094344
Marketing--Management.
Service industries--Marketing.
HF 5415.13 / .P3242 1998
Principles of services marketing / Adrian Palmer. - 3rd ed. - London ; New York : McGraw-Hill, c1998. - x, 371 p. : ill. ; 25 cm.
Includes bibliographical references (p. 355-363) and index.
0077094387 0077094344
Marketing--Management.
Service industries--Marketing.
HF 5415.13 / .P3242 1998