Palmer, Adrian.
Principles of services marketing / Adrian Palmer. - 5th ed. - Maidenhead : McGraw-Hill Higher Education, c2008. - xviii, 606 p. : ill. ; 25 cm.
Previous ed.: 2005. Includes index.
Includes bibliographical references and index.
0077116275 9780077116279
013810618
Service industries--Marketing.
HF5415.13 / .P3242 2008
658.8 658.8
Principles of services marketing / Adrian Palmer. - 5th ed. - Maidenhead : McGraw-Hill Higher Education, c2008. - xviii, 606 p. : ill. ; 25 cm.
Previous ed.: 2005. Includes index.
Includes bibliographical references and index.
0077116275 9780077116279
013810618
Service industries--Marketing.
HF5415.13 / .P3242 2008
658.8 658.8