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Kotler, Philip.

Principles of marketing / Philip Kotler. - 8th ed. - Prentice Hall Prentice Hall, 1999. - 785 p. ; 28 cm.

Hardcover.

ISBN: 0-13-1212703-0 $117.33 9780130263124

Subjects--Topical Terms:
Marketing.
Business & Economics.
Business / Economics / Finance.
Business/Economics.
Advertising & Promotion.
Business & Economics / Marketing / General.
Marketing - General.
Sales & Marketing.

LC Class. No.: HF 5415 / .K68 1999

Dewey Class. No.: 658.8

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