Jobber, David, 1947-
Principles and practice of marketing / David Jobber. - 4th ed. -- - Toronto : McGraw-Hill Companies, c2004. - xxxiv, 942 p. : ill. (certaines en coul.), portr.
Index : p. 917-942.
Bibliogr. : p. 883-903.
007710708X
Marketing.
Marketing--Europe--Cas, Études de.
Principles and practice of marketing / David Jobber. - 4th ed. -- - Toronto : McGraw-Hill Companies, c2004. - xxxiv, 942 p. : ill. (certaines en coul.), portr.
Index : p. 917-942.
Bibliogr. : p. 883-903.
007710708X
Marketing.
Marketing--Europe--Cas, Études de.