Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - Delhi : Pearson, c2012. - xxiii, 695 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
978813156898
2012024141
Brand name products--Management.
HD 69 / .K45 2020
658.8/27
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - Delhi : Pearson, c2012. - xxiii, 695 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
978813156898
2012024141
Brand name products--Management.
HD 69 / .K45 2020
658.8/27