Kotler, Philip,
Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina. - Nineteenth Edition. - UK Pearson Education Ltd. 2024 - 768 pages
Revised edition of Principles of marketing, 2019.
Includes bibliographical references and index.
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--
9780137864898
2022044243
Marketing.
HF5415 / .K68 2024
658.8
Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina. - Nineteenth Edition. - UK Pearson Education Ltd. 2024 - 768 pages
Revised edition of Principles of marketing, 2019.
Includes bibliographical references and index.
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--
9780137864898
2022044243
Marketing.
HF5415 / .K68 2024
658.8