Hannagan, Tim.
Mastering strategic management / Tim Hannagan. - London : Palgrave Macmillan, 2001. - 223 p. ; 24 cm.
Paperback.
This book provides a readable understanding of strategic management and its importance to the success of a wide range of organizations in the private, public, and voluntary sectors. Focusing on the processes of developing strategy, gaining a competitive advantage, creating key competencies, developing strategic marketing, and managing strategic change, this book provides provocative solutions to major management problems.
033392746X $38.00 9780333927465
Strategic Planning.
Strategic Management.
Management Techniques.
658.4012
Mastering strategic management / Tim Hannagan. - London : Palgrave Macmillan, 2001. - 223 p. ; 24 cm.
Paperback.
This book provides a readable understanding of strategic management and its importance to the success of a wide range of organizations in the private, public, and voluntary sectors. Focusing on the processes of developing strategy, gaining a competitive advantage, creating key competencies, developing strategic marketing, and managing strategic change, this book provides provocative solutions to major management problems.
033392746X $38.00 9780333927465
Strategic Planning.
Strategic Management.
Management Techniques.
658.4012