Ruskin-Brown, Ian.
Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue / Ian Ruskin-Brown. - London : Hawksmere, c1999. - vii, 350 p. : ill. ; 20 cm.
"The core skills of profitable marketing"--Cover.
1854181181 1854181238 (trade ed.)
00302914
Marketing.
HF 5415 / .R87 1999
658.8
Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue / Ian Ruskin-Brown. - London : Hawksmere, c1999. - vii, 350 p. : ill. ; 20 cm.
"The core skills of profitable marketing"--Cover.
1854181181 1854181238 (trade ed.)
00302914
Marketing.
HF 5415 / .R87 1999
658.8