Kerin, Roger A.,
Marketing : the core / Roger A. Kerin, Steven W. Hartley. - Ninth edition. - 1 online resource
Includes index.
"Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies"--
Ages 18+ McGraw-Hill Education
9781264209323 9781264209286
2020045132
Marketing.
HF5415 / .K47 2022
658.8
Marketing : the core / Roger A. Kerin, Steven W. Hartley. - Ninth edition. - 1 online resource
Includes index.
"Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies"--
Ages 18+ McGraw-Hill Education
9781264209323 9781264209286
2020045132
Marketing.
HF5415 / .K47 2022
658.8