Etzel, Michael.
Marketing : with online learning center premium content card / Michael Etzel. - 14th ed. - [S.l.] : McGraw-Hill/Irwin, 2005. - 706 p. ; 28 cm.
Paperback.
Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.
0073252891 9780073252896
Sales & marketing.
Business & Economics.
Coursepacks.
Business/Economics.
Business & Economics / Marketing / General.
Marketing - General.
Business, Accounting & Vocational: Textbooks & Study Guides.
380
Marketing : with online learning center premium content card / Michael Etzel. - 14th ed. - [S.l.] : McGraw-Hill/Irwin, 2005. - 706 p. ; 28 cm.
Paperback.
Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.
0073252891 9780073252896
Sales & marketing.
Business & Economics.
Coursepacks.
Business/Economics.
Business & Economics / Marketing / General.
Marketing - General.
Business, Accounting & Vocational: Textbooks & Study Guides.
380