Walker, Orville C., Jr.
Marketing strategy : planning and implementation / Orville C., Jr. Walker. - 2nd ed. - [S.l.] : Richard D Irwin, 1995. - 416 p. ; 24 cm. - Irwin series in marketing, 2nd ed. . - Irwin series in marketing, 2nd ed. .
Paperback.
This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues.
0256136920 $69.05 9780256136920
Business strategy.
Marketing Management.
Business & Economics.
Business/Economics.
Business & Economics / Marketing / General.
Marketing - General.
Management.
Marketing.
Sales & Marketing.
658.802
Marketing strategy : planning and implementation / Orville C., Jr. Walker. - 2nd ed. - [S.l.] : Richard D Irwin, 1995. - 416 p. ; 24 cm. - Irwin series in marketing, 2nd ed. . - Irwin series in marketing, 2nd ed. .
Paperback.
This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues.
0256136920 $69.05 9780256136920
Business strategy.
Marketing Management.
Business & Economics.
Business/Economics.
Business & Economics / Marketing / General.
Marketing - General.
Management.
Marketing.
Sales & Marketing.
658.802