Easterby-Smith, Mark,
Management & business research / Management and business research. Mark Easterby-Smith, Richard Thorpe, Paul R. Jackson, Lena J. Jaspersen. - 6th edition. - LOS ANGELES sage 2018 - xxi, 440 pages : illustrations ; 25 cm
Includes bibliographical references (pages 408-433) and index.
The Sixth Edition continues to give students a comprehensive overview of what is needed to carry-out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management. New to This Edition: Complimentary fully integrated interactive eBook version. Coverage of online data collection, netnography, big data and data visualization. Research philosophy in chapter 3 is further supported and enhanced by an author video overview available online and a pull out at the back of the book that gives a useful visual representation of each key component of the research process using a tree as a metaphor. Annotated further reading recommendations. An important new feature is the "Research in Action" textboxes, which consist of engaging accounts of real-world research experiences from academics, practitioners and students. Examples include measuring the impact of development programmes on Chinese rural communities, and qualitative data being used to measure the experiences of UK taxi drivers. Each contributor has also given a practical 'stop tip' for doing research successfully.
9781526446954 1526446952 9781526424792 1526424797 9781526424808 1526424800
2017958035
Management--Research.
Organizational behavior.
Operations research.
Organisational behaviour.
Management--Research.
Operations research.
Organizational behavior.
Lehrbuch.
HD 30.4 / .E27 2018
650.072
Management & business research / Management and business research. Mark Easterby-Smith, Richard Thorpe, Paul R. Jackson, Lena J. Jaspersen. - 6th edition. - LOS ANGELES sage 2018 - xxi, 440 pages : illustrations ; 25 cm
Includes bibliographical references (pages 408-433) and index.
The Sixth Edition continues to give students a comprehensive overview of what is needed to carry-out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management. New to This Edition: Complimentary fully integrated interactive eBook version. Coverage of online data collection, netnography, big data and data visualization. Research philosophy in chapter 3 is further supported and enhanced by an author video overview available online and a pull out at the back of the book that gives a useful visual representation of each key component of the research process using a tree as a metaphor. Annotated further reading recommendations. An important new feature is the "Research in Action" textboxes, which consist of engaging accounts of real-world research experiences from academics, practitioners and students. Examples include measuring the impact of development programmes on Chinese rural communities, and qualitative data being used to measure the experiences of UK taxi drivers. Each contributor has also given a practical 'stop tip' for doing research successfully.
9781526446954 1526446952 9781526424792 1526424797 9781526424808 1526424800
2017958035
Management--Research.
Organizational behavior.
Operations research.
Organisational behaviour.
Management--Research.
Operations research.
Organizational behavior.
Lehrbuch.
HD 30.4 / .E27 2018
650.072