Hartley, Robert F.
Marketing mistakes / Robert F. Hartley. - 4th ed. - [S.l.] : John Wiley & Sons Inc, 1989. - 286 p. ; 23 cm.
Paperback.
Now in a new edition, this popular marketing book incorporates many new case studies. Presented here are some of the most notable marketing mistakes in history, with insightful discussion of why they failed. Most of the examples are recent, but some classic cases have been retained. A variety of industries are represented, and marketing failures are compared with successes within each industry. Informative and entertaining, this book is packed with hard-won knowledge.
0471616656 $19.95 9780471616658
Marketing - United States.
Unassigned Title.
Business & Economics / Marketing / General.
Marketing - General.
Sales & Marketing.
HF 5415.1 / .H37 1989
Marketing mistakes / Robert F. Hartley. - 4th ed. - [S.l.] : John Wiley & Sons Inc, 1989. - 286 p. ; 23 cm.
Paperback.
Now in a new edition, this popular marketing book incorporates many new case studies. Presented here are some of the most notable marketing mistakes in history, with insightful discussion of why they failed. Most of the examples are recent, but some classic cases have been retained. A variety of industries are represented, and marketing failures are compared with successes within each industry. Informative and entertaining, this book is packed with hard-won knowledge.
0471616656 $19.95 9780471616658
Marketing - United States.
Unassigned Title.
Business & Economics / Marketing / General.
Marketing - General.
Sales & Marketing.
HF 5415.1 / .H37 1989