Doyle, Peter, 1943 June 23-2003.
Marketing management and strategy / Peter Doyle and Philip Stern. - 4th ed. - Harlow, England ; New York : Financial Times Prentice Hall, 2006. - xii, 446 p. : col. ill. ; 27 cm.
Includes bibliographical references (p. 427-434) and indexes.
0273693980 9780273693987
2005052643
013325994
Marketing.
Marketing--Management.
HF 5415.13 .D753 2006 / .D753 2006
658.8
Marketing management and strategy / Peter Doyle and Philip Stern. - 4th ed. - Harlow, England ; New York : Financial Times Prentice Hall, 2006. - xii, 446 p. : col. ill. ; 27 cm.
Includes bibliographical references (p. 427-434) and indexes.
0273693980 9780273693987
2005052643
013325994
Marketing.
Marketing--Management.
HF 5415.13 .D753 2006 / .D753 2006
658.8