Kotler, Philip.
Marketing management / Philip Kotler. - 12th ed. - Upper Saddle River, NJ : Prentice Hall, 2009. - 816 p. ; 28 cm. - 12th edition. . - 12th edition. .
Hardcover.
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
0131357972 $166.67 9780131357976
Marketing - Management.
Textbooks.
Business & Economics / Marketing / General.
Marketing - Product Management.
Marketing - General.
Economics, finance, business & management.
Sales & marketing.
Business & Economics.
Business/Economics.
Management.
Marketing.
Business, Accounting & Vocational: Textbooks & Study Guides.
658.8
Marketing management / Philip Kotler. - 12th ed. - Upper Saddle River, NJ : Prentice Hall, 2009. - 816 p. ; 28 cm. - 12th edition. . - 12th edition. .
Hardcover.
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
0131357972 $166.67 9780131357976
Marketing - Management.
Textbooks.
Business & Economics / Marketing / General.
Marketing - Product Management.
Marketing - General.
Economics, finance, business & management.
Sales & marketing.
Business & Economics.
Business/Economics.
Management.
Marketing.
Business, Accounting & Vocational: Textbooks & Study Guides.
658.8