Dobkin, Jeffrey.

How to market a product for under $500 : a handbook of multiple exposure marketing / How to market a product for under five hundred dollars [by Jeffrey Dobkin]. - Uncorrected bound manuscript. - Merion Station, PA : Danielle Adams Pub., c1995. - xx, 389 p. : ill. ; 28 cm.

Includes bibliographical references.

0964287900 (pbk.) : $44.50

95079826


Marketing--Cost effectiveness.
Direct marketing.
Sales promotion.
Advertising, Magazine.

HF 5415.122 / .D63 1995

658.8

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