Anderson, Chris, 1961-
The long tail : why the future of business is selling less of more / Chris Anderson. - 1st ed. - New York : Hyperion, c2006. - xii, 238 p. : ill. ; 25 cm.
Includes bibliographical references (p. [227]-230) and index.
Acknowledgments -- Introduction -- long tail -- rise and fall of the hit -- short history of the long tail -- three forces of the long tail -- new procedures -- new markets -- new tastemakers -- Long tail economics -- short head -- paradise of choice -- Niche culture -- infinite screen -- Beyond entertainment -- Long tail rules -- Coda : tomorrow's tail -- Notes on sources and further reading -- Index. 1. The 2. The 3. A 4. The 5. The 6. The 7. The 8. 9. The 10. The 11. 12. The 13. 14.
1401302378 9781401302375 1401302378 1401308600 (pbk.) 9781401308605 (pbk.)
2006043378
Market segmentation.
Internet marketing.
Marketing--Technological innovations.
HF5415.127 / .A53 2006
658.8/02
The long tail : why the future of business is selling less of more / Chris Anderson. - 1st ed. - New York : Hyperion, c2006. - xii, 238 p. : ill. ; 25 cm.
Includes bibliographical references (p. [227]-230) and index.
Acknowledgments -- Introduction -- long tail -- rise and fall of the hit -- short history of the long tail -- three forces of the long tail -- new procedures -- new markets -- new tastemakers -- Long tail economics -- short head -- paradise of choice -- Niche culture -- infinite screen -- Beyond entertainment -- Long tail rules -- Coda : tomorrow's tail -- Notes on sources and further reading -- Index. 1. The 2. The 3. A 4. The 5. The 6. The 7. The 8. 9. The 10. The 11. 12. The 13. 14.
1401302378 9781401302375 1401302378 1401308600 (pbk.) 9781401308605 (pbk.)
2006043378
Market segmentation.
Internet marketing.
Marketing--Technological innovations.
HF5415.127 / .A53 2006
658.8/02