Fill, Chris.
Marketing communications / Chris Fill. - 3nd ed. - Harlow : Prentice Hall, 2002 - 824 p. ; 25 cm. - 3rd edition. . - 3rd edition. .
Paperback.
For undergraduate and postgraduate/ MBA marketing communications/corporate communications courses. Also essential for CIM Diploma students studying for the Marketing Communications Strategy unit. The Third edition of Fill's best selling, theoretically strong marketing communications text provides a comprehensive introduction to the subject and is widely adopted on CIM and undergraduate programmes. The text is written around two main themes: Integrated Marketing Communications and relatioonship marketing.
0273655000 $100.00 9780273655008
Economics, finance, business & management.
Business & Economics.
Business / Economics / Finance.
Business/Economics.
Business & Economics / Marketing / General.
Marketing - General.
Communication in marketing.
Marketing channels.
Sales promotion.
Sales & Marketing.
HF 5415.123 / .F55 2002
658.802
Marketing communications / Chris Fill. - 3nd ed. - Harlow : Prentice Hall, 2002 - 824 p. ; 25 cm. - 3rd edition. . - 3rd edition. .
Paperback.
For undergraduate and postgraduate/ MBA marketing communications/corporate communications courses. Also essential for CIM Diploma students studying for the Marketing Communications Strategy unit. The Third edition of Fill's best selling, theoretically strong marketing communications text provides a comprehensive introduction to the subject and is widely adopted on CIM and undergraduate programmes. The text is written around two main themes: Integrated Marketing Communications and relatioonship marketing.
0273655000 $100.00 9780273655008
Economics, finance, business & management.
Business & Economics.
Business / Economics / Finance.
Business/Economics.
Business & Economics / Marketing / General.
Marketing - General.
Communication in marketing.
Marketing channels.
Sales promotion.
Sales & Marketing.
HF 5415.123 / .F55 2002
658.802