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Christopher, Martin.

Marketing : an introductory text / Martin Christopher and Malcolm McDonald. - Houndmills, Basingstoke : Macmillan Business, 1995. - xiii, 336 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0333625862 0333625870 0333625862

LCCN: gb 95030674

Subjects--Topical Terms:
Marketing.

Subjects--Index Terms: Marketing.

LC Class. No.: HF 5415 / .C57 1995

Dewey Class. No.: 658.8

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