Baker, Michael John.
Marketing : an introductory text / Michael J. Baker. - 6th ed. - Houndmills, Basingstoke, Hampshire : Macmillan Business, 1996. - xvii, 577 p. : ill. ; 24 cm.
Includes bibliographical references (p. 559-568) and index.
0333663225 0333663233 0333663225 0333663233
Marketing.
HF5415 / .B17 1996
658.8
Marketing : an introductory text / Michael J. Baker. - 6th ed. - Houndmills, Basingstoke, Hampshire : Macmillan Business, 1996. - xvii, 577 p. : ill. ; 24 cm.
Includes bibliographical references (p. 559-568) and index.
0333663225 0333663233 0333663225 0333663233
Marketing.
HF5415 / .B17 1996
658.8