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Marketing : concepts and strategies / Sally Dibb ... [et al.]. - 3rd European ed. - Boston ; London : Houghton Mifflin, c1997. - xxi, 842 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and index.

ISBN: 0395790050

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M37 1997

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