Stone, Norman.
The management and practice of public relations / Norman Stone. - [S.l.] : Palgrave Macmillan, 1995. - 327 p. ; 24 cm.
Paperback.
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this new text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.
033360976X $51.65 9780333609767
Public relations.
659
The management and practice of public relations / Norman Stone. - [S.l.] : Palgrave Macmillan, 1995. - 327 p. ; 24 cm.
Paperback.
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this new text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.
033360976X $51.65 9780333609767
Public relations.
659