Chaston, Ian.

Entrepreneurial marketing competing by challenging conventions / [electronic resource] : Ian Chaston. - Basingstoke : Macmillan Business, 2000. - vii,255p.

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.



GB99-V0813

033379298x Uk


Marketing.
Entrepreneurship.


Electronic books.

HF5415.122 / .C437 2000eb

658.8
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