Johnson, Gerry.

Exploring corporate strategy : text and cases / Gerry Johnson. - 7th ed. - Harlow, England : FT Press, 2006. - 1072 p. ; 31 cm.

Paperback.

The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Instructor's Manual (0-13-010993-2). PowerPoint Slides (0-13-010994-0).

0273710176 9780273710172


Business, Accounting & Vocational: Textbooks & Study Guides.
Business strategy.
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Business & Economics / Strategic Planning.
Strategic Planning.
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