O'Guinn, Thomas C.
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 4th ed. - Mason, Ohio : Thomson/South-Western, c2006. - xlviii, 781 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
0324289561 (student ed. with InfoTrac) 0324320159 (student ed.) 0324317182 (instructor's ed. with InfoTrac)
2004116550
Advertising.
Advertising media planning.
HF 5821 / .O38 2006
659.1
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 4th ed. - Mason, Ohio : Thomson/South-Western, c2006. - xlviii, 781 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
0324289561 (student ed. with InfoTrac) 0324320159 (student ed.) 0324317182 (instructor's ed. with InfoTrac)
2004116550
Advertising.
Advertising media planning.
HF 5821 / .O38 2006
659.1