Pride, William M.
Foundations of marketing / William Pride, O. C. Ferrell. - 3rd ed. - Boston : Houghton Mifflin, c2009. - xxi, 569 p. : col. ill. ; 27 cm.
Includes bibliographical references (p. 513-542) and indexes.
9780618973378 (pbk.)
2007940549
Marketing.
HF 5415 / .P75 2009
658.8
Foundations of marketing / William Pride, O. C. Ferrell. - 3rd ed. - Boston : Houghton Mifflin, c2009. - xxi, 569 p. : col. ill. ; 27 cm.
Includes bibliographical references (p. 513-542) and indexes.
9780618973378 (pbk.)
2007940549
Marketing.
HF 5415 / .P75 2009
658.8