Lamb, Charles W.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel ; annotations by Rebecca Smith. - 3rd ed., annotated instructor's ed. - Cincinnati, Ohio : South-Western College Publishing, c1996. - liii, 890 p. : ill. (chiefly col.), col. maps ; 28 cm.
Rev. ed. of: Principles of marketing, 1993.
Includes bibliographical references and indexes.
0538849541
Marketing.
Marketing--Management.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel ; annotations by Rebecca Smith. - 3rd ed., annotated instructor's ed. - Cincinnati, Ohio : South-Western College Publishing, c1996. - liii, 890 p. : ill. (chiefly col.), col. maps ; 28 cm.
Rev. ed. of: Principles of marketing, 1993.
Includes bibliographical references and indexes.
0538849541
Marketing.
Marketing--Management.