Lamb, Charles W.
Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - 9th ed. - Mason, OH : Thomson/South-Western, c2008. - xxxi, 671 p. : ill. ; 29 cm.
Includes bibliographical references and index.
0324362080 (hbk. : student ed.) 0324544863 (hbk. : instructor's ed.)
2006937490
Marketing--Management.
HF 5415 / .L36 2008
Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - 9th ed. - Mason, OH : Thomson/South-Western, c2008. - xxxi, 671 p. : ill. ; 29 cm.
Includes bibliographical references and index.
0324362080 (hbk. : student ed.) 0324544863 (hbk. : instructor's ed.)
2006937490
Marketing--Management.
HF 5415 / .L36 2008