Baran, Stanley J.
Introduction to mass communication : Media literacy and culture. Stanley J. Baran. - 4th ed. - Boston : McGraw-Hill Companies, 2005. - 608 p. ; 27 cm.
Paperback.
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
0072981237 $115.38 9780072981230
Language.
School Textbooks & Study Guides: Social Sciences.
Citizenship.
Communication studies.
Social Studies.
Sociology.
Language Arts & Disciplines.
Communication.
Mass media.
Mass media and culture.
Media literacy.
Media Studies.
Social Science / Media Studies.
302.23
Introduction to mass communication : Media literacy and culture. Stanley J. Baran. - 4th ed. - Boston : McGraw-Hill Companies, 2005. - 608 p. ; 27 cm.
Paperback.
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
0072981237 $115.38 9780072981230
Language.
School Textbooks & Study Guides: Social Sciences.
Citizenship.
Communication studies.
Social Studies.
Sociology.
Language Arts & Disciplines.
Communication.
Mass media.
Mass media and culture.
Media literacy.
Media Studies.
Social Science / Media Studies.
302.23