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Baverstock, Alison.

Are books different? : marketing in the book trade / Alison Baverstock. - London : Kogan Page, 1993. - 171 p.

Includes bibliographical references (p. 160) and index.

ISBN: 0749409002

Subjects--Topical Terms:
Book industries and trade.
Publishers and publishing.
Marketing.

LC Class. No.: Z 283 / .B38 1993

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