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McDaniel, Carl

Introduction to marketing / Carl McDaniel, Charles W Lamb, Joseph F hair - 9th ed. - Australia : Thomson, c2008. - 671p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780324544015

LCCN:

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / .M33 2008

Dewey Class. No.: 658.8

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