Barfoot, Caroline.
Fundamentals of creative advertising an introduction to branding / [electronic resource] : Caroline Barfoot, Ken Burtenshaw, Nic Mahon. - Lausanne, Switzerland : AVA Academia, 2006. - 183 p. : ill. (chiefly col.). - AVA academia . - AVA academia. .
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Advertising.
Electronic books.
HF5415.1255 / .B37 2006eb
Fundamentals of creative advertising an introduction to branding / [electronic resource] : Caroline Barfoot, Ken Burtenshaw, Nic Mahon. - Lausanne, Switzerland : AVA Academia, 2006. - 183 p. : ill. (chiefly col.). - AVA academia . - AVA academia. .
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Advertising.
Electronic books.
HF5415.1255 / .B37 2006eb