Chunawalla, S. A.
Foundations of advertising theory & practice / [electronic resource] : Foundations of advertising : theory and practice S.A. Chunawalla, K.C. Sethia. - Rev. ed. - Mumbai : Himalaya Pub. House, 2008. - 744 p. : ill.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Advertising.
Electronic books.
HF5823 / .C48 2008eb
Foundations of advertising theory & practice / [electronic resource] : Foundations of advertising : theory and practice S.A. Chunawalla, K.C. Sethia. - Rev. ed. - Mumbai : Himalaya Pub. House, 2008. - 744 p. : ill.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Advertising.
Electronic books.
HF5823 / .C48 2008eb