Prasad, Rajiv Rangan.

Advertising the social aid challenge / [electronic resource] : Rajiv Rangan Prasad. - Delhi, India : Swastik Publishers & Distributors, 2009. - 280 p.

Includes bibliographical references (p. [274]-276) and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Advertising--Social aspects.


Electronic books.

HF5821 / .P73 2009eb

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