Hershkowitz-Coore, Sue.
Power sales writing [electronic resource] / Sue Hershkowitz-Coore. - New York : McGraw-Hill, c2003. - xv, 174 p. ; 21 cm.
Includes index.
Getting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Advertising copy--Handbooks, manuals, etc.
Sales letters--Handbooks, manuals, etc.
Electronic books.
HF5825 / .H44 2003eb
808/.066659
Power sales writing [electronic resource] / Sue Hershkowitz-Coore. - New York : McGraw-Hill, c2003. - xv, 174 p. ; 21 cm.
Includes index.
Getting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Advertising copy--Handbooks, manuals, etc.
Sales letters--Handbooks, manuals, etc.
Electronic books.
HF5825 / .H44 2003eb
808/.066659