Gulas, Charles S., 1962-
Humor in advertising a comprehensive analysis / [electronic resource] : Charles S. Gulas and Marc G. Weinberger. - Armonk, N.Y. : M.E. Sharpe, Inc., c2006. - xiv, 240 p. : ill. ; 24 cm.
Includes bibliographical references (p. 207-224) and indexes.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Wit and humor in advertising.
Electronic books.
HF5821 / .G87 2006eb
659.1/02/07
Humor in advertising a comprehensive analysis / [electronic resource] : Charles S. Gulas and Marc G. Weinberger. - Armonk, N.Y. : M.E. Sharpe, Inc., c2006. - xiv, 240 p. : ill. ; 24 cm.
Includes bibliographical references (p. 207-224) and indexes.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Wit and humor in advertising.
Electronic books.
HF5821 / .G87 2006eb
659.1/02/07