Watson, Tom, 1950-
Evaluating public relations a best practice guide to public relations and evaluation / [electronic resource] : Tom Watson and Paul Noble. - Sterling, VA : Kogan Page Limited, c2005. - vii, 213 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2005.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Public relations--Evaluation.
Public relations--Evaluation--Case studies.
Electronic books.
HD59 / .W325 2005eb
659.2/072
Evaluating public relations a best practice guide to public relations and evaluation / [electronic resource] : Tom Watson and Paul Noble. - Sterling, VA : Kogan Page Limited, c2005. - vii, 213 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2005.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Public relations--Evaluation.
Public relations--Evaluation--Case studies.
Electronic books.
HD59 / .W325 2005eb
659.2/072