Hughes, Arthur Middleton.
The customer loyalty solution what works and what doesn't in customer loyalty programs / [electronic resource] : by Arthur Middleton Hughes. - New York : McGraw-Hill, [2003] - xix, 364 p. : ill. ; 24 cm.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Database marketing.
Customer loyalty programs.
Electronic books.
HF5415.126 / .H8423 2003eb
658.8/4
The customer loyalty solution what works and what doesn't in customer loyalty programs / [electronic resource] : by Arthur Middleton Hughes. - New York : McGraw-Hill, [2003] - xix, 364 p. : ill. ; 24 cm.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Database marketing.
Customer loyalty programs.
Electronic books.
HF5415.126 / .H8423 2003eb
658.8/4