Friend, Graham.
Guide to business planning [electronic resource] / Graham Friend and Stefan Zehle. - London : Economist in association with Profile Books, c2004. - 281 p. : ill. ; 27 cm.
At head of title: The Economist.
Includes bibliographical references and index.
This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
52750
GBA3Z2652 bnb
Uk
Business planning.
Electronic books.
HD30.28 / .F747 2004eb
658.4012
Guide to business planning [electronic resource] / Graham Friend and Stefan Zehle. - London : Economist in association with Profile Books, c2004. - 281 p. : ill. ; 27 cm.
At head of title: The Economist.
Includes bibliographical references and index.
This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
52750
GBA3Z2652 bnb
Uk
Business planning.
Electronic books.
HD30.28 / .F747 2004eb
658.4012