Parmerlee, David.
Preparing the marketing plan [electronic resource] / David Parmerlee. - New ed. - Lincolnwood, Ill. : NTC Business Books, c2000. - xxiv, 223 p. : ill. ; 28 cm. - AMA marketing toolbox . - American Marketing Association marketing toolbox. .
At head of title: American Marketing Association.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing--Management.
Strategic planning.
Electronic books.
HF5415.13 / .P3248 2000eb
658.8
Preparing the marketing plan [electronic resource] / David Parmerlee. - New ed. - Lincolnwood, Ill. : NTC Business Books, c2000. - xxiv, 223 p. : ill. ; 28 cm. - AMA marketing toolbox . - American Marketing Association marketing toolbox. .
At head of title: American Marketing Association.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing--Management.
Strategic planning.
Electronic books.
HF5415.13 / .P3248 2000eb
658.8