Cateora, Philip R.
International marketing / Philip R. Cateora. - 9th ed. - Chicago : Irwin/ McGraw-Hill, c1996. - xxiii, 770 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0256139504 0256206821
95009132
Export marketing.
International business enterprises.
HF 1009.5. / C35 1996
658.8/48
International marketing / Philip R. Cateora. - 9th ed. - Chicago : Irwin/ McGraw-Hill, c1996. - xxiii, 770 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0256139504 0256206821
95009132
Export marketing.
International business enterprises.
HF 1009.5. / C35 1996
658.8/48