Griffin, Ricky W.
International business : a managerial perspective / Ricky W. Griffin. - 2nd ed. - Reading, Massachussets : Addison-Wesley Pub (Sd), 1998. - 808 p. ; 27 cm.
Hardcover.
This text presents a managerial approach to international business with an emphasis on skills development. This second edition includes a chapter on global marketplaces and business centres, with a focus on cultural and economic geography affecting international trade and investment. Pedagogical features include chapter vignettes, cases, summaries, review questions and Internet-based exercises. Over 1000 real company examples are used.
0201857677 $115.00 9780201857672
International business
658.049
International business : a managerial perspective / Ricky W. Griffin. - 2nd ed. - Reading, Massachussets : Addison-Wesley Pub (Sd), 1998. - 808 p. ; 27 cm.
Hardcover.
This text presents a managerial approach to international business with an emphasis on skills development. This second edition includes a chapter on global marketplaces and business centres, with a focus on cultural and economic geography affecting international trade and investment. Pedagogical features include chapter vignettes, cases, summaries, review questions and Internet-based exercises. Over 1000 real company examples are used.
0201857677 $115.00 9780201857672
International business
658.049