Zikmund, William G.
Essentials of marketing research / William G. Zikmund, Barry J. Babin. - 4th ed. - [S.l.] : South-Western College Pub, 2009. - 456 p. ; 28 cm. - With qualtrics card. . - With qualtrics card. .
Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research. This course is typically found in 4-year and MBA programs, and is taught out of the marketing department.
1439047545 (paperback) $195.95 9781439047545 (paperback)
HF 5415.2 / .Z55 2010
658.83
Essentials of marketing research / William G. Zikmund, Barry J. Babin. - 4th ed. - [S.l.] : South-Western College Pub, 2009. - 456 p. ; 28 cm. - With qualtrics card. . - With qualtrics card. .
Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research. This course is typically found in 4-year and MBA programs, and is taught out of the marketing department.
1439047545 (paperback) $195.95 9781439047545 (paperback)
HF 5415.2 / .Z55 2010
658.83