Walker, Orville C., Jr.
Marketing strategy : a decision-focused approach / Orville C., Jr. Walker. - 7th Revised edition ed. - [S.l.] : McGraw-Hill Higher Education, 2010. - 384 p. ; 26 cm.
"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
0070171467 (paperback) $3.50 9780070171466 (paperback)
HF 5415.13 / .W36 2011
Marketing strategy : a decision-focused approach / Orville C., Jr. Walker. - 7th Revised edition ed. - [S.l.] : McGraw-Hill Higher Education, 2010. - 384 p. ; 26 cm.
"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
0070171467 (paperback) $3.50 9780070171466 (paperback)
HF 5415.13 / .W36 2011