Peter, J. Paul.
Consumer behavior and marketing strategy / Consumer behavior & marketing strategy J. Paul Peter, Jerry C. Olson. - 9th ed. - New York: McGraw-Hill/Irwin, c2010. - xix, 554 p. : ill., map ; 27 cm.
Includes bibliographical references (p. 499-528) and indexes.
9780071267816
2006032470
Consumer behavior.
Marketing.
HF 5415.3 / .P48 2010
658.8/342
Consumer behavior and marketing strategy / Consumer behavior & marketing strategy J. Paul Peter, Jerry C. Olson. - 9th ed. - New York: McGraw-Hill/Irwin, c2010. - xix, 554 p. : ill., map ; 27 cm.
Includes bibliographical references (p. 499-528) and indexes.
9780071267816
2006032470
Consumer behavior.
Marketing.
HF 5415.3 / .P48 2010
658.8/342