Lehmann, Donald R.
Analysis for marketing planning / Donald R. Lehmann. - 7th ed. - Boston : McGraw Hill Higher Education, 2008. - 288 p. ; 24 cm.
Paperback.
"Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
0071263632 $61.84 9780071263634
Careers & Success.
Sales & marketing management.
Management and Business Administration.
Non-Classifiable.
BUSINESS & ECONOMICS / Management.
Business & Economics / Marketing / General.
HF 5415.13 / .L44 2008
Analysis for marketing planning / Donald R. Lehmann. - 7th ed. - Boston : McGraw Hill Higher Education, 2008. - 288 p. ; 24 cm.
Paperback.
"Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
0071263632 $61.84 9780071263634
Careers & Success.
Sales & marketing management.
Management and Business Administration.
Non-Classifiable.
BUSINESS & ECONOMICS / Management.
Business & Economics / Marketing / General.
HF 5415.13 / .L44 2008