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McDonald, Colin.

How advertising works : a review of current thinking / Colin McDonald. - Oxfordshire [England] : The Advertising Association in association with NTC Publications, 1992. - 155 p. : ill. ; 23 cm.

Includes bibliographical references (p. 143-155).

ISBN: 1870562429

Subjects--Topical Terms:
Advertising.
Advertising--Psychological aspects.

LC Class. No.: HF 5823 / .M48 1992

Dewey Class. No.: 659.1

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